Our cookie notice

This cookie notice (“Notice”) explains in which circumstances and why HOPO (“we”, “us”, “our”) uses cookies and similar technologies when you use our website www.hopo.us.

We may change this Notice periodically and at our own discretion. When we do so, we will make an updated version available to you via our website and you will be asked to consent again with the updated version of this Notice. Please note that our website may contain links to other sites and services. We are not responsible for the privacy practices, privacy statements, or content relating to these other sites.

What are cookies?

Websites contain pieces of data called “cookies” that can be stored in your browser’s memory. Some are necessary for a company’s website to function, others are used to track your digital journey and customise your online experience – not only on their webpages, but on other domains as well.

Your personal and activity information helps websites learn to know your interests, which they use to generate more relevant advertising, for example. Most websites offer you to accept or deny different types of cookies to improve your experience even more.

Who is responsible for placing and collecting these cookies or using similar technologies?

HOPO, a company organized and existing under the laws of China, we will is responsible for the processing of your data as described herein.

In case you have questions regarding the content of this Notice or the way your personal data are processed as described herein, you can contact us by sending an e-mail to sales@hopo.us.

Strictly necessary cookies

Generally speaking, necessary cookies are used to keep the website running as smoothly as possible. They allow you to access all content, even secure areas within the website, and use all available features without a problem.

This type of cookie does not track your digital data but know that when you visit the HOPO website, they will be placed automatically. We rely on our legitimate interest to offer a functional website to place and collect these cookies.

Analytical cookies

Analytical cookies keep an eye on how you use the specific website. They are not necessary, but they help companies detect potential issues and they indicate which content is useful or not. All information is kept anonymous and is used to improve general website functions.

Analytical cookies on the HOPO website include cookies from third-party analytics services as well. When we use third-party analytics services, you are kindly requested to consult the privacy and cookie notices of these third parties to understand how they collect and use your personal data. We will only place and collect such cookies with your explicit consent.

Marketing cookies

These cookies track your online activity, on our website and others as well, to give you online advertisements perfectly customised to your interests.

Note that third-party cookies on the HOPO website may be shared with other organisations and advertisers as well. When we share with other organisations and advertisers, you are kindly requested to consult the privacy and cookie notices of these third parties to understand how they collect and use your personal data. We will only place and collect such cookies with your explicit consent.

Social media cookies

Our website contains multiple buttons that allow you to share our content on all HOPO social media platforms.

If you press one of these buttons, or if you interact with us on online platforms such as Facebook, LinkedIn, Instagram, or Pinterest, our social media cookies are activated to track your activity.

Know that social networks record your actions with these cookies and may use the information to send you targeted advertisements. Please check the privacy notices of each of the respective platforms to understand how they collect and use your personal data:

For Facebook: https://www.facebook.com/about/privacy/update

For LinkedIn: https://www.linkedin.com/legal/privacy-policy

For Instagram: https://help.instagram.com/519522125107875/?locale=en_US&cms_id=519522125107875&maybe_redirect_pol=false

For Pinterest: https://policy.pinterest.com/en/privacy-policy

You understand that, if you consent to our use of social media cookies, that you also consent to the manner in which these third-party social media providers will use your personal data collected through cookies and plugins.

By indicating which types of cookies you consent to, and which ones you deny, you help our website optimise its look and feel for an optimal browsing experience.You can change your preferences, and withdraw your consent, at any time.

You can always delete cookies that are on your device. The instructions for deleting cookies vary from one browser to another. Please refer to the instructions for the most commonly used browsers:

Who receives the personal data we collect from you?

Service providers – We rely on carefully selected third parties to assist us in providing the website and its related services. Your personal data is transferred to these service providers to the extent necessary to fulfil the purposes mentioned above.

When we use third-party cookies, plugins or similar technologies, your personal data will be shared with these third parties as well. Please see the sections above for each category of cookies where this may happen.

Transfer to third countries – Your personal data are transferred to countries outside the European Economic Area. We have put in place the necessary appropriate safeguards and additional measures as required by the data protection laws of the European Union, especially by putting in place the necessary agreements based on the European Commission’s Standard Contractual Clauses.

Your rights

Right of access – You have the right to request access to all the personal data that we have processed in relation to you. In order for us to grant this request, you must explain which personal data you wish to access. We reserve the right to charge an administrative fee for several consecutive requests. We also reserve the right to refuse requests that are manifestly unfounded or excessive.

Right of rectification – You have the right to request the rectification, free of charge, of personal data which are inaccurate. If a request for rectification is made, it must be accompanied by proof of the inaccuracy of the data for which rectification is requested.

Right to erasure – You have the right to request the erasure of your personal data if (a) you withdraw your consent and no other legal ground for processing remains; (b) we are obliged by law to erase them; (c) you have successfully exercised your right to object; (d) they are no longer necessary in view of the purposes described above or (e) the processing is unlawful. However, you should note that we will assess a request for deletion against:

a) our overriding interests or those of a third party, insofar as permitted by law;

b) legal or regulatory obligations or governmental or judicial orders.

Instead of deletion, you may also ask us to restrict the processing of your personal data if and when (a) you contest the accuracy of such data, (b) the processing is unlawful, or (c) the data is no longer needed for the purposes described above, but you need it to defend yourself in legal proceedings.

Right to object – You have the right to object to the processing of personal data, but you must explain the serious and legitimate reasons relating to your particular circumstances which justify such an objection. This explanation is not necessary if you oppose our processing of your personal data for direct marketing purposes.

Right to data portability – You have the right to request a copy of the personal data that you have provided to us digitally with your consent or for the performance of a contract in a structured, commonly used and machine-readable format.

Right to withdraw consent – If you previously gave your consent to the processing of your personal data, you may withdraw it at any time.

How to exercise your rights – If you wish to request to exercise one or more of the rights mentioned above, please send an e-mail to sales@hopo.us for all matters relating to data subjects’ rights. An e-mail requesting the exercise of a right shall not be construed as consenting to the processing of your data insofar as such processing goes beyond what is necessary to process your request.

That request must clearly state and specify which right you wish to exercise and the reasons for doing so, if required by law. It must also be dated and signed, and be accompanied by a digitally scanned copy of your valid identity card proving your identity. We ask this in order to prevent unauthorised persons from abusing your rights.

We will inform you of the receipt of this request without delay. If the request turns out to be well-founded, we will notify you as soon as reasonably possible and no later than thirty (30) days after receipt of the request.

If you have a complaint regarding the processing of your personal data by us, you can always contact us at the e-mail address mentioned in the first paragraph of this clause. If you are not satisfied with our response, you are free to file a complaint with the competent data protection authority, namely the Belgian Data Protection Authority (https://www.gegevensbeschermingsautoriteit.be).